In a business, usually, promotion or marketing will be very useful to attract the attention of customers. Now, you can even show ads that you create where customers are based on where they are. You can visit the website www.propellant.media/geo-fencing for more information about it.
In an online business, there are several promotional techniques that you can use, like
1. Discount based presentation
This could include small incentive presentations such as 5% discount, or larger ones like 20%, or even 50%. Proven that the discount is still in great demand by customers.
2. A nominal based discount
This discount with nominal greatly increased sales by 175% higher than the presentation discount. If the price of the product is cheap enough, then use a percentage discount, whereas if the price of the product is expensive, then you can use a nominal discount to attract customers.
3. Free gift
This can be provided with purchase to add value to customers. If used strategically, it can also be used to increase the number of purchases.